Here are several examples of types of companies that benefit strongly from implementing Adtailor. In addition, you can also read some basic hints about how you can effectively use our solution. Though, the opportunities are limitless.
Adtailor can be especially powerful for e-commerce. We make precision-targeting of your visitors easier than ever. .
There are many ways you can utilize Adtailor for achieving your e-commerce business goals. Here are some suggestions:
Optimize your marketing & sales funnels and landing pages by improving the targeting of your audience — regardless of the traffic source. Adtailor works even for traffic that is already segmented.
For example, imagine you’re buying traffic from Facebook and you have already targeted women over 35. With Adtailor, you can further optimize your funnel by segmenting those customers based on extra variables, such as their ethnicity, income levels, health status, etc.
Display more suggestive and relevant content on your front page. For instance, people who come from areas with high crime rates and lower than average income might be more interested in related stories rather than pumpkin pudding recipes.
In a different example, people in poorer health, with lower than average physical activity levels, indications of excessive drinking and a higher instance of fast food restaurants could be shown health and diet tips.
You can even tailor your website performance to age. FFor example, you can increase font or use contrasting color for senior visitors. Or display relevant advertising depending on age, ethnicity or location.
Leveraging our powerful profiling tools, an agency can not only improve its funnels and targeting, but it can also further gauge the quality of its placements and the performance of different social or demographic groups.
Using even only a couple of basic variables (i.e. age, ethnicity or income) you can display the most engaging images to each visitor.
Instantly target people based on age, income and education, and offer them more relevant services.
For instance, a college-educated high income earner over the age of 50 might be offered premium retirement planning services.
Or, if they have a mortgage, they might be offered secured credit lines. On the other hand, a high school grad visitor aged 18-29 would be more interested in a starter credit card with low interest rates and no credit checks.
Optimize your landing and pre-sale pages by displaying more relevant imagery, using just a few general variables such as age, ethnicity and income.
For instance, you can display a more mature Latin woman for Latin American visitors of age 45 and over.
You can gain instant insight into your openers’ profiles and change your message’s content on the fly for them.
As an example, imagine if you are marketing an educational product. You can instantly display more relevant email copy, improving your CTR and ROI. After all, the scenario of offering a college degree to college grads is bound to be a failure in almost all cases.
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