FAQ

General

What is Adtailor?

Adtailor is innovative audience profiling software that works in real time on any given online business platform.

Our solution uses third party official information sources, 100% anonymously compiled; analyzes a number of different criteria in real time and alters what every different visitor sees on our client’s website.

We guarantee that all information gathered and analyzed with us is and will remain to our clients use only.

We started Adtailor so that other businesses can benefit from unmatched insights into their audience’s demographics, financial, technological and health profiles, while their users see the most relevant information displayed personally for them. Web content is being customized to every individual visitor, before the page even loads.

Our solution is based on simple JavaScript code, making it fast and easy for integration.

How it works?

To begin with, you have to integrate Adtailor to your intended site. It’s simple and fast (for more info check Integration).

Afterwards, using JavaScript, you tailor any web content you’d like, according to your target audiences and their unique needs.

Once a visitor lands on your page, Adtailor performs instantaneous detailed user profiling. It is based on our external official data sources and own algorithms.

Depending on the variables you’ve chosen and the specific content you’ve tailored in advance, your users will see more personalized content. Adtailor helps you display to your visitors what is highly relevant to them, according to their unique profiles. And that happens in several milliseconds basically in real time.

What content can I tailor?

Depending on your business you can tailor virtually any type of content from products and services, to ads and editorial information.

Where is Adtailor Inc. based?

We are born in Canada and we have also a team in Bulgaria.

What makes Adtailor special?

The most special thing about Adtailor is that your web users are being profiled within several milliseconds, before they’ve even seen your page or ad.

That gives you the flexibility to tailor their experience in real time. And it’s all based on the most relevant variables for your business.

Therefore, optimized content and higher relevancy will naturally lead to better engagement, conversions and ROI. In addition, you will have access to unprecedented insight and analytics about your web audience.

At Adtailor we believe that online should be private but personal.

What value does Adtailor bring to my business?

Making digital marketing & online sales easier and more efficient is what we strive for.

To do that we are utilizing the power of big data to optimize in real time your overall web content & user experience, thus, boosting your online metrics.

We believe a more personalized approach means happier customers. And that equals healthier sales results and sustainable development of your online business.

Adtailor is all about analyzing, innovating, improving your online metrics and increasing your revenue constantly.

Check out all the benefits that Adtailor can bring to your business here.

What markets does Adtailor currently include?

At present, Adtailor has the capacity to profile online visitors, who are based in the following markets: USA, Canada, Australia & UK.

And how about tailoring content for visitors from other countries?

No worries! Our team is already working on scalability. Soon we will be able to introduce some major European and worldwide markets as well. Stay tuned for updates!

How secure Adtailor is for my business?

Adtailor is a safe and secure solution for your system. It’s blazingly fast and loads more quickly than most third–party pixels or software solutions.

Even if there is a technical issue on our end (e.g. we are being DDoS’ed by the bad guys) the locally–hosted script is fail–proof: if there is no definitive result obtained within X milliseconds, it will display the default content.

That means Adtailor WILL NOT, in any way, affect your website’s performance.

All data gathered with Adtailor is and will remain only yours to use. Learn more about it in our privacy policy.

Where does our data come from?

Adtailor does not generate any data on its own. All of our data is anonymously compiled from 100% publicly available information and official 3rd party sources. Adtailor does not personally identify people nor makes any discriminatory decisions based on the data.

Instead, we make a predictive analysis based on certain geographic and technological factors, and then estimate the likelihood of visitor’s demographic and technographic profiles.

Getting started

Can I have a free trial of Adtailor?

Absolutely! In fact, we’d encourage you to do that, so that you can experience the benefits of our solution yourself.

As a new client, you can subscribe for a 30-day free trial period. During your trial, we will do our best to help you get the most of our solution. Aligning the results with your business goals and understanding your audience’s needs are our priorities.

Should I expect any help to get started with Adtailor?

Of course!

Adtailor’s dedicated team will assist you to tailor our solution to your unique business needs.

We will be with you along the way from the free trial period, through choosing the best pricing plan for you, defining your business goals and how to achieve them with your new big data audience profiling tool.

Additional assistance in terms of usability, technical support and feedback is also guaranteed.

How can I integrate the software to my site?

Software integration is easy and safe, so that it can be done with a minimum assistance. All you need to do is insert a short JavaScript code to integrate your site to Adtailor’s data.

Throughout the process, we will provide you with all necessary information, API, implementation guide, assistance and support.

If you are more comfortable to use your developers or website admin, we’d love to assist and make their job easier as well.

For more information, please check out our FAQs for Integration.

How can I measure the ROI of using Adtailor?

One of the best ways is to split-test the engagement on a page that uses Adtailor and one that doesn’t.

Another method is to track, record and measure your performance goals before and after implementing Adtailor.

We will help you set up and execute the testing along the way.

We have yet to come across a case where the proper use of Adtailor has not generated positive results and ROI.

I’ve already registered for a free trial, but I still haven’t completed the software integration. Does it mean I have less days to try out your service?

No, it doesn’t. We want you to test Adtailor for the full 30 day period. In that way, it will be easier for you to make A/B testing, compare the results and calculate your ROI.

That is why your actual 30 day free trial starts from the moment you integrate Adtailor to your site!

Please note:Once you register in our system, you have 14 days to complete the integration. Otherwise your account might be suspended.

You need more than 14 days to complete the integration? Sure.We understand that sometimes it takes more time and your team might have fully booked schedules. In such case, please contact support@adtailor.com and let us know how much time you’ll need.

My free trial is almost over. How should I choose my plan?

Well, it depends. There are two main differences between our plans:

  • The amount of detections per month;
  • The overage fee;

At the end of your free trial, if you decide to continue working with us, we can help you with free consulting on what might be the best solution for your specific business case.

Our suggestions will be based on your goals, the amount of detections during your free trial, previous traffic data and future estimates.

For example, a good way to make an estimate about your usage is to have a look into your total page visits or ad exposure, rather than the unique visitors.

Plans & Pricing

What plans do you have?

We have four plans you can choose from: Starter, Professional ,Business & Enterprise.Check out our Plans & Pricing to see what is included.

How does the pricing work?

After your initial 1-month free trial is over you can subscribe to one of our pricing plans as a subscription service.

When you see the results you can easily scale and upgrade to a bigger plan.

Monthly or Annual Subscription?

It’s up to you. Adtailor gives you the flexibility to choose which of our two billing cycles you’d rather:

  • Monthly you get billed every month on the exact date you made your first payment;
  • Annually: you get billed only a single time a discounted fee for what equals a full-year of your subscription plan of choice

How does Annual Billing work?

At Adtailor, we always aim for creating long term and sustainable value for our customers. This is why we are convinced that using our solution for a longer period of time brings better and lasting results.

Once you decide to use Adtailor for a year, we charge you for the amount, equal to a year’s service for your prefered plan, with the discount included.

If you upgrade to a larger plan with higher price or if you incur overage fees for using more detections than your original plan includes, your prepaid balance will reach zero before the 12 months have elapsed. Therefore, another payment will be due more quickly. Of course we will let you know in advance if that happens.

Why Annual Subscription gives more value to any business?

We encourage you to use Adtailor for a full uninterrupted year, because:

  • You get a discounted fee and you can save from X% to Y%, depending on your plan.
  • Even though applying Adtailor gives instant impact to your business, we believe that using our solution for longer uninterrupted period provides better, more sustainable results and ROI.
  • You can plan your marketing budget for a year in advance
  • You ease your accounting, with only 1 transaction per year to handle, instead of 12.

How can I update my account’s contact details?

Access the dashboard and choose Update Contact Details from the main menu. Please, remember to update your account details if there are any changes, like contact details or company address.

How can I change my password?

When you complete your registration you will receive an auto generated password from us for your first time login.

You can always change your password from the dashboard. Just click on Change Password in the main menu and choose a secure password of your own preference.

Billing

How many detections do you have?

You can see your detections and the amount you have used on your dashboard

How many detections are included in your subscription plan?

Depending on which plan you're using, the detections included are as it follow:

  • Started 100.000 detections per month
  • Professional 1 million detections per month
  • Business 3 million detections per month
  • Enterprise Subject to a tailored solution

What is a detection?

Each time Adtailor returns a complete customer profile to you, regardless of the number of variables attached, one detection is registered.

For example, let’s assume you’d like to tailor specific content to your visitors based on their: age, ethnicity, location, income and level of unemployment. You can use those variables in combination for a more detailed profile of your visitors, creating an accurate buyer persona.

However, it will be counted only as a single detection every time a visitor lands on your ad or page.

How about if I use more detections than my plan allows?

Are you almost out of detections for the month? No worries. We will notify you once you are close to reaching your plan’s limit. At that point, you have two options to choose from:

  • You can continue using Adtailor at the same plan. You will be charged an overage fee once you overpass the limit. The fee is based on 100.000 detections and it differs, depending on your subscription.

    That works perfectly, if this is an one time event. For example, if you are currently running a short campaign and have more visitors landing on your pages or ads, it might be the best option for you.

  • You can also upgrade your plan and your detections will be automatically increased accordingly.

    Upgrading might be best if your business is in growth. Another option is if you’re running a long term strategic campaign and expect higher number of visitors for the upcoming months.

How about if I use more detections than my plan allows?

Are you almost out of detections for the month? No worries. We will notify you once you are close to reaching your plan’s limit. At that point, you have two options to choose from:

  • You can continue using Adtailor at the same plan. You will be charged an overage fee once you overpass the limit. The fee is based on 100.000 detections and it differs, depending on your subscription

    That works perfectly, if this is an one time event. For example, if you are currently running a short campaign and have more visitors landing on your pages or ads, it might be the best option for you.

  • You can also upgrade your plan and your detections will be automatically increased accordingly.

    Upgrading might be best if your business is in growth. Another option is if you’re running a long term strategic campaign and expect higher number of visitors for the upcoming months.

What is an overage fee?

Overage fee is applied when you surpass the monthly detections included in your plan. In that case, your credit card will be automatically charged. If you are using annual subscription, the amount will be deducted from your current balance.

The overage fee provides you wuth a 100 000 additioinal detections and is charged accordingly:

  • Starter Plan : $49
  • Professional Plan : $29
  • Business Plan : $9

What are the payment methods?

In order to subscribe for Adtailor, you can pay via a valid credit card Visa, MasterCard, American Express, etc.

All your payment information is processed and stored by a third party provider Stripe Inc.

Please note that all of our prices are in U.S. dollars. Keep in mind the following: If you purchase any of our plans, you agree to pay us the applicable fees and taxes. Failure to pay these fees may result in termination of your subscription. Also:

Your purchase may be subject to foreign exchange fees or differences in prices based on location (e.g. exchange rates). Taxes are calculated based on the billing information that you provide us at the time of purchase.

How can I change my billing information?

You can update your credit card details once you are logged in to your dashboard. Just go to Update Billing Details and fill in the required information

How will I receive the invoicing?

You can get access to all of your invoices from the Invoice history tab in your Dashboard.